Our Three Step Process
From Leaky Campaigns to a 25% ACoS Drop, Without Touching Revenue
A structured campaign audit that improved ACoS by 25% and unlocked high-value revenue growth.
A structured campaign audit that improved ACoS by 25% and unlocked high-value revenue growth.
Our Three Step Process
From Leaky Campaigns to a 25% ACoS Drop, Without Touching Revenue
A structured campaign audit that improved ACoS by 25% and unlocked high-value revenue growth.
💰 25% Reduction in ACoS 📈 20% Revenue Growth on High AOV SKUs 🚫 30%+ Wasted Ad Spend Eliminated ✂️ Automatic Campaign Bids Cut by 50%+
Background A leading gaming chair brand — one of the top 2 players in their category on Amazon India — had built strong organic presence but was struggling to make their ad investment work efficiently. With profitability under pressure, they needed a smarter approach to advertising that protected their organic rankings rather than cannibalising them.
The Challenge Despite a healthy market position, the brand's ACoS sat at 13% and was impacting their P&L. The bigger concern was the dependency on ad spend — every time budgets were pulled back, revenue dropped with it. The brand needed to break that cycle and build a more sustainable, efficient advertising engine.
Our Approach
Audited the full campaign structure and identified over 30% of spend going to waste due to zero keyword negations across campaigns
Flagged automatic campaign bids running at the same level as manual bids — effectively making the entire setup uncontrollable
Cut automatic campaign bids by more than 50% to restore structure and efficiency
Shifted to exact and phrase match only to tighten targeting and reduce irrelevant spend
Identified that over 70% of searches were concentrated on "gaming chair" — leaving 30% of high-intent traffic untapped
Added long-tail and missing keywords in exact and phrase match to capture the full demand curve
To prevent cannibalisation, paused best-selling SKUs on the primary keyword and redirected budget toward high AOV SKUs to improve blended profitability
The Result ACoS reduced by 25%, giving the brand meaningful P&L relief. Redirecting budget to high AOV SKUs drove a 20% increase in revenue for that segment — improving both efficiency and profitability simultaneously. The brand now had an ad structure it could scale confidently without risking its organic standing.
💰 25% Reduction in ACoS 📈 20% Revenue Growth on High AOV SKUs 🚫 30%+ Wasted Ad Spend Eliminated ✂️ Automatic Campaign Bids Cut by 50%+
Background A leading gaming chair brand — one of the top 2 players in their category on Amazon India — had built strong organic presence but was struggling to make their ad investment work efficiently. With profitability under pressure, they needed a smarter approach to advertising that protected their organic rankings rather than cannibalising them.
The Challenge Despite a healthy market position, the brand's ACoS sat at 13% and was impacting their P&L. The bigger concern was the dependency on ad spend — every time budgets were pulled back, revenue dropped with it. The brand needed to break that cycle and build a more sustainable, efficient advertising engine.
Our Approach
Audited the full campaign structure and identified over 30% of spend going to waste due to zero keyword negations across campaigns
Flagged automatic campaign bids running at the same level as manual bids — effectively making the entire setup uncontrollable
Cut automatic campaign bids by more than 50% to restore structure and efficiency
Shifted to exact and phrase match only to tighten targeting and reduce irrelevant spend
Identified that over 70% of searches were concentrated on "gaming chair" — leaving 30% of high-intent traffic untapped
Added long-tail and missing keywords in exact and phrase match to capture the full demand curve
To prevent cannibalisation, paused best-selling SKUs on the primary keyword and redirected budget toward high AOV SKUs to improve blended profitability
The Result ACoS reduced by 25%, giving the brand meaningful P&L relief. Redirecting budget to high AOV SKUs drove a 20% increase in revenue for that segment — improving both efficiency and profitability simultaneously. The brand now had an ad structure it could scale confidently without risking its organic standing.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
