Our Three Step Process
60% Sales Growth on a 500-SKU Baby Brand Without Losing Control of ACOS
How structural clarity unlocked scale for a growing Amazon India catalogue
How structural clarity unlocked scale for a growing Amazon India catalogue
Our Three Step Process
60% Sales Growth on a 500-SKU Baby Brand Without Losing Control of ACOS
How structural clarity unlocked scale for a growing Amazon India catalogue
📈 60% Increase in Overall Sales 🏆 50%+ of Portfolio Ranking on Page 1 Organically 💰 2.5X Ad Investment Unlocked in Month 1
A baby accessories brand on Amazon & Flipkart India -selling blankets, towels, bedding sets, mittens, and gloves - had built an impressive catalogue across 15 subcategories. Despite strong product depth and an active marketplace presence, sales had plateaued and the brand was looking for a structured path to reignite growth.
Rapid catalogue expansion had outpaced the campaign infrastructure. With 500 SKUs across 15 subcategories, it was difficult to get clear visibility into what was working at a product and subcategory level - and where ad budgets were delivering the most impact. The brand needed clarity before it could scale.
Our Approach
Audited and restructured the full campaign architecture with clean, consistent naming conventions
Streamlined keyword targeting and removed overlap across campaigns to improve efficiency
Built a subcategory-level budget allocation framework based on conversions, AOV, and Contribution Margin (CM1)
Delivered clear, data-backed reporting so the brand could see exactly where every rupee was going and why
The Result With a structured foundation in place, growth followed quickly. Overall sales grew by 60%, and more than 40% of the portfolio climbed to Page 1 organically. While ACOS saw a planned 20% increase to support ranking and volume goals, the revenue impact far outweighed the investment. The brand's confidence in the strategy led them to 2.5X their ad spend within the first month.
📈 60% Increase in Overall Sales 🏆 50%+ of Portfolio Ranking on Page 1 Organically 💰 2.5X Ad Investment Unlocked in Month 1
A baby accessories brand on Amazon & Flipkart India -selling blankets, towels, bedding sets, mittens, and gloves - had built an impressive catalogue across 15 subcategories. Despite strong product depth and an active marketplace presence, sales had plateaued and the brand was looking for a structured path to reignite growth.
Rapid catalogue expansion had outpaced the campaign infrastructure. With 500 SKUs across 15 subcategories, it was difficult to get clear visibility into what was working at a product and subcategory level - and where ad budgets were delivering the most impact. The brand needed clarity before it could scale.
Our Approach
Audited and restructured the full campaign architecture with clean, consistent naming conventions
Streamlined keyword targeting and removed overlap across campaigns to improve efficiency
Built a subcategory-level budget allocation framework based on conversions, AOV, and Contribution Margin (CM1)
Delivered clear, data-backed reporting so the brand could see exactly where every rupee was going and why
The Result With a structured foundation in place, growth followed quickly. Overall sales grew by 60%, and more than 40% of the portfolio climbed to Page 1 organically. While ACOS saw a planned 20% increase to support ranking and volume goals, the revenue impact far outweighed the investment. The brand's confidence in the strategy led them to 2.5X their ad spend within the first month.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
