Our Three Step Process
From Poor Visibility to Page 1 - A UK Cookware Brand's India Launch Story
How listing optimisation and precision targeting drove 40% sales growth on Amazon India
How listing optimisation and precision targeting drove 40% sales growth on Amazon India
Our Three Step Process
From Poor Visibility to Page 1 - A UK Cookware Brand's India Launch Story
How listing optimisation and precision targeting drove 40% sales growth on Amazon India
The Numbers
🔍 42% Improvement in Click-Through Rate 🛒 22% Increase in Conversions 📈 40% Growth in Sales 🏆 Top 5 Organic Rank on Most Relevant Keywords
Background A well-established cookware brand from the UK - known for its ceramic coated aluminium range - made its entry into the Indian market on Amazon.in with 4 hero SKUs. The goal was clear: earn Page 1 organic rankings on high-intent keywords and build a foundation for sustainable revenue growth in a competitive category.
The Challenge Despite a strong product, the listings weren't doing them justice. Click-through rates were below expectations and conversions weren't following through - meaning shoppers were either not finding the product or not convinced enough to buy when they did.
Our Approach
Conducted a full listing audit and identified gaps in discoverability and conversion
Refined the title strategy - switching from "ceramic coated tawa" to "ceramic tawa" to match how Indian shoppers actually search
A/B tested multiple versions of the main image to find the creative that drove the highest CTR
Shifted keyword focus from broad terms like "tawa" to high-intent, relevant keywords such as "dosa tawa for cooking" and "ceramic tawa" in exact match
Targeted direct competitors through Sponsored Display and Sponsored Product product targeting campaigns
Tracked organic rankings daily and weekly on Helium 10 to monitor progress and adjust strategy in real time
The Result The listing changes and targeting strategy delivered measurable results quickly. Click-through rate improved by 42% and conversions by 22%, driving a 40% increase in overall sales. Organic rankings on the most relevant keywords climbed to a top 5 position - giving the brand the visibility it needed to scale confidently in the Indian market.
The Numbers
🔍 42% Improvement in Click-Through Rate 🛒 22% Increase in Conversions 📈 40% Growth in Sales 🏆 Top 5 Organic Rank on Most Relevant Keywords
Background A well-established cookware brand from the UK - known for its ceramic coated aluminium range - made its entry into the Indian market on Amazon.in with 4 hero SKUs. The goal was clear: earn Page 1 organic rankings on high-intent keywords and build a foundation for sustainable revenue growth in a competitive category.
The Challenge Despite a strong product, the listings weren't doing them justice. Click-through rates were below expectations and conversions weren't following through - meaning shoppers were either not finding the product or not convinced enough to buy when they did.
Our Approach
Conducted a full listing audit and identified gaps in discoverability and conversion
Refined the title strategy - switching from "ceramic coated tawa" to "ceramic tawa" to match how Indian shoppers actually search
A/B tested multiple versions of the main image to find the creative that drove the highest CTR
Shifted keyword focus from broad terms like "tawa" to high-intent, relevant keywords such as "dosa tawa for cooking" and "ceramic tawa" in exact match
Targeted direct competitors through Sponsored Display and Sponsored Product product targeting campaigns
Tracked organic rankings daily and weekly on Helium 10 to monitor progress and adjust strategy in real time
The Result The listing changes and targeting strategy delivered measurable results quickly. Click-through rate improved by 42% and conversions by 22%, driving a 40% increase in overall sales. Organic rankings on the most relevant keywords climbed to a top 5 position - giving the brand the visibility it needed to scale confidently in the Indian market.
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Other Case Studies
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Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
